A. INTRODUCTION

We respect your privacy rights and recognize the importance of secure transactions and information privacy. This Privacy Policy describes how Pracharwala (Proprietorship) and its affiliates (collectively referred to as “Pracharwala”, “we”, “our”, or “us”) collect, use, share, or otherwise process your personal information through the Pracharwala website www.pracharwala.com, its mobile application, and m-site (hereinafter referred to as the “Platform”).

This Privacy Policy is an electronic agreement formed under the Information Technology Act, 2000, and the rules and regulations made thereunder (as amended till date), including:

1. The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011; and

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

It does not require any physical or digital signatures to make the terms of this policy binding. This Privacy Policy is a legally binding document. The terms of this Privacy Policy will be effective upon your use of our Platform or services. Please read this policy carefully, together with our Terms of Service.

By visiting our Platform, providing your information, or availing our products or services, you expressly agree to be bound by the terms of this Privacy Policy and the applicable Terms of Service.

While accessing or using our platform or services, you provide explicit consent to collect, use, share, or otherwise process your information in accordance with this Privacy Policy. If you do not agree, please do not access or use our Platform or services.

You acknowledge that you are disclosing personal information voluntarily. Prior to completing any registration process or availing any service offered on our Platform, if you wish not to disclose any personal information, you may refrain from doing so; however, if you do not provide the information requested, the registration process may remain incomplete and/or you may not be able to avail our services.

If you are our corporate customer, it is possible that we have entered into a contract with you for the non-disclosure of confidential information. This Policy shall not affect such a contract in any manner.

B. PURPOSE AND SCOPE

The purpose of this Privacy Policy is to inform users, vendors, partners, and stakeholders of Pracharwala about the collection, processing, protection, and sharing of personal data and sensitive personal data or information (SPDI). This Policy applies to all data collected both online and offline, including through:

The Pracharwala website, mobile app, and m-site;

Customer care calls, support emails, or chat communications;

Business interactions with vendors, resellers, or corporate clients;

Third-party integrations, payment gateways, or analytics tools;

Marketing, advertisements, or feedback

This Policy covers all users, including visitors, registered members, vendors, and service providers who use or interact with the Platform. It applies globally, including future updates and mobile app extensions of Pracharwala.

The scope of this policy also extends to:

Ensuring compliance with the Information Technology Act, 2000, and other applicable Indian laws;

Safeguarding user data against unauthorized access, misuse, or disclosure;

Outlining user rights and options for accessing or deleting their information;

Guiding internal and external data handling and retention

C. DEFINITIONS OF KEY TERMS

For the purpose of this Privacy Policy:

“Personal Information” means any information that relates to an identified or identifiable natural person, including but not limited to name, address, email, contact number, and payment details.

“Sensitive Personal Data or Information (SPDI)” refers to information such as passwords, financial information (bank account, card details, UPI IDs), health conditions, biometric data, or any other information categorized as sensitive under applicable laws.

“User” means any natural or legal person who accesses, browses, or uses the Platform or any service offered by Pracharwala.

“Vendor” / “Seller” means any business, service provider, or individual registered on Pracharwala to offer goods or services.

“Cookies” are small text files stored on a user’s device to enable functionality, personalization, and analytics.

“Processing” refers to any operation or set of operations performed on personal data, such as collection, storage, adaptation, or transmission.

“Third Party” includes external service providers such as payment gateways, courier services, advertising partners, and analytics tools.

“KYC” (Know Your Customer) refers to identity verification processes mandated under the Reserve Bank of India (RBI) and relevant financial regulations.

“Platform” collectively refers to the Pracharwala website, mobile app, and other digital interfaces that enable users to access our services.

“Grievance Officer” refers to the individual designated by Pracharwala to handle complaints and queries regarding data protection and policy compliance.

D. COLLECTION OF INFORMATION

1. General Overview

In the course of carrying out its various functions and activities, Pracharwala collects information from individuals and third parties, generating a wide range of data stored on our platform.

This includes corporate records, customer service requests, financial data, contracts, emails, personnel records, invoices, and digital media such as photos or videos.

Pracharwala collects information in order to provide and continually improve its products and services. Regardless of whether data is collected online or offline, the same level of privacy protection applies to all personal information.

2. How We Collect Information

We collect information through multiple sources, including but not limited to:

When you install, access, or use our website or mobile app;

When you create an account or register a vendor/business listing;

When you communicate with our support team, submit feedback, or post reviews;

When you complete a payment or transaction;

When you participate in surveys, marketing campaigns, or promotional events;

When you upload or provide KYC documents for verification;

Automatically, through cookies, analytics tools, and server

3. Types of Information Collected

a) Personal Identifiable Information (PII)

This includes, but is not limited to:

Full name, address, contact number, and email ID;

Date of birth, gender, and profile photo;

Payment details (bank account, UPI ID, card details, );

Device information, IP address, browser type, and session data;

Communication history and

b) KYC and Legal Documents

Depending on the user type, we may collect official documents for verification, such as:

For Individuals: Aadhaar, PAN, Voter ID, Passport, Driving License, GST certificate;

For Sole Proprietorships: Business registration certificate, GST, municipal licenses, utility bills, tax returns;

For Legal Entities: Certificate of incorporation, MoA, board resolution, PAN, power of attorney;

For Partnerships and Trusts: Registration certificate, partnership/trust deed, PAN, beneficial owner documents.

Pracharwala or its authorized verification partners may also conduct Video-based Customer Identification Processes (V-CIP) as per RBI KYC norms.

c) Automatically Collected Information

IP address, location, and browser data;

Session duration, pages visited, and clickstream activity;

Cookies, device IDs, and operating system information;

Service usage logs, download errors, and interaction with

d) Vendor / Seller Data

If you are a vendor, we may collect:

Business name, contact details, GST, and registration documents;

Financial details, invoices, and payment history;

Photos, videos, or promotional content uploaded to the platform;

KYC and verification records for compliance

e) Third-Party Sources

We may obtain data from:

Payment gateways, courier partners, and marketing agencies;

Public databases, newspapers, directories, or digital ads;

Third-party integrations, such as Razorpay, Google Maps, and social login

4. Purpose of Information Collection

Your information is collected and processed for the following legitimate purposes:

To verify identity and prevent fraud;

To process transactions and issue invoices;

To deliver services, customer support, and notifications;

To comply with legal obligations, including KYC and tax regulations;

To improve user experience and personalize services;

To communicate offers, updates, or promotional content (with consent);

To maintain records, analyze traffic, and prevent

5. Voluntary Data Submission

You may choose not to provide certain information; however, doing so may limit your ability to use particular features, complete registration, or receive full service benefits.

6. Accuracy and Verification

Users are responsible for ensuring the accuracy of the information submitted. Pracharwala reserves the right to verify information through official sources, third-party service providers, or lawful means.

E. Information Sharing and Disclosure

Pracharwala values the trust you place in us. We strictly limit the sharing of your personal and business information. However, in some cases, it becomes necessary to share certain information for lawful, operational, or service-related reasons. We may share information as follows:

1. With Service Providers and Business Partners

We may share information with trusted third parties who perform services on our behalf, including but not limited to:

Hosting providers, payment processors, and analytics companies,

Marketing agencies, communication platforms (email/SMS gateways),

Customer support tools, and

Verification and identity-check

These service providers are bound by strict confidentiality agreements and are authorized to use your information only for purposes specified by Pracharwala.

2. With Other Users

Certain information is made available publicly to enhance platform transparency and enable user interaction. For example:

Business listings, ratings, reviews, and contact details of vendors or service providers may be visible to customers.

When you submit feedback, your name or business name may appear publicly (unless you choose otherwise).

3. For Legal and Compliance Requirements

We may share personal data with government authorities, regulators, or law enforcement agencies when required to:

Respond to lawful requests, subpoenas, or court

Prevent fraud, identity theft, or illegal

Protect our legal rights, property, or safety, as well as that of our

4. In Business Transfers

If Pracharwala undergoes a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will ensure such entities follow equivalent data protection standards.

5. With Your Consent

In certain cases, we may ask for your explicit consent before sharing your data with third parties for promotional or partnership programs.

F. Cookies, Tracking Technologies, and Analytics

We use cookies and similar technologies to enhance your experience, analyze site traffic, and optimize our Platform.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help remember your preferences, login details, and improve performance.

2. Types of Cookies We Use

Essential Cookies: Required for platform functionality (e.g., login, navigation).

Performance Cookies: Help us analyze user behavior and fix technical

Functional Cookies: Store preferences such as language and

Advertising Cookies: Deliver targeted ads based on browsing

3. Third-Party Tools

We may use tools like Google Analytics, Meta Pixel, Firebase, or similar SDKs to collect aggregate data for service improvement. These third parties may set their own cookies in accordance with their privacy policies.

4. User Control

You can manage or delete cookies through your browser settings. However, disabling cookies may affect certain Platform features.

G. Data Retention and Deletion Policy

1. Retention Duration

We retain your personal data for as long as necessary to:

Provide requested services,

Comply with legal obligations,

Resolve disputes, or

Enforce our

Once the purpose of data collection is fulfilled, information is deleted or anonymized securely.

2. Account Deletion

Users can request account deletion through their dashboard or by contacting support at

info@pracharwala.com.

Upon verification, your account and related personal data will be deleted within 30 business days, unless retention is legally required.

3. Backup and Logs

For operational security, we may retain backup copies and activity logs for a limited period, even after account deletion. These are automatically purged as per internal data destruction policies.

H. User Rights and Control Over Data

Pracharwala empowers all users to exercise control over their data in compliance with applicable Indian data protection laws.

1. Right to Access

You have the right to access and request copies of the personal information we hold about you.

2. Right to Correction

If your data is inaccurate or incomplete, you can update or correct it through your account settings or by contacting support.

3. Right to Deletion (“Right to Be Forgotten”)

You may request deletion of your data if it is no longer required for the purpose it was collected.

4. Right to Withdraw Consent

If data processing is based on your consent, you may withdraw it at any time. However, withdrawal may impact your ability to use certain features or services.

5. Right to Restrict or Object

You can restrict or object to specific types of data processing, especially for direct marketing or automated decision-making.

6. Data Portability

If applicable, you may request a copy of your data in a machine-readable format for transfer to another service provider.

7. Grievance Redressal

For concerns or complaints, you can contact our Data Protection Officer (DPO) or

Grievance Officer (details provided in Section J).

I. Data Security and Protection

Pracharwala uses advanced security systems and technologies to protect your personal information from unauthorized access, disclosure, or misuse.

1. Security Practices

We adopt industry-standard security measures, including:

SSL/TLS encryption for all data transmissions,

Two-factor authentication (2FA) for sensitive operations,

Firewalls and intrusion detection systems,

Regular vulnerability assessments and penetration tests,

Access control policies for authorized personnel

2. Payment Security

All payments on the Platform are processed through secure third-party gateways

compliant with PCI-DSS (Payment Card Industry Data Security Standard).

We do not store sensitive payment information such as full card numbers or CVV.

3. Data Storage

Your data is stored on secure servers located in India, in compliance with data localization requirements. Backup systems are regularly updated and monitored.

4. Breach Notification

In the unlikely event of a data breach, Pracharwala will:

Promptly investigate the incident,

Notify affected users if there’s a material risk, and

Take corrective measures to prevent

J. Policy Updates, Contact, and Grievance Redressal

1. Policy Updates

Pracharwala reserves the right to modify or update this Privacy Policy at any time to reflect:

Changes in laws or regulatory requirements,

Technological advancements,

New services or features launched (including mobile applications), or

Organizational or business

All updates will be posted on our website, and major revisions will be communicated via email or app notifications.

The revised policy becomes effective once published on the Platform.

2. Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or data handling practices, please contact:

Pracharwala Limited

Registered Office: Jangal Ramnagar, Amethi, Uttar Pradesh, India – 227405 Email: info@pracharwala.com

Phone: +91-8882777984

Website: https://www.pracharwala.com

3. Grievance Officer

As per the Information Technology Act, 2000 and Rules thereunder, the details of our

Grievance Officer are as follows:

Name: Sanjay Agrahari

Designation: Grievance & Compliance Officer

Email: info@pracharwala.com

Response Time: Within 15 business days from the date of complaint submission.

K. Future Readiness Statement

Pracharwala is continuously evolving. This Privacy Policy is structured to support:

Expansion to new products, mobile apps, and business tools,

Integration of AI and data-driven analytics in a transparent manner,

Future compliance with India’s upcoming Digital Personal Data Protection Act (DPDP Act, 2023),

Alignment with global privacy standards (GDPR, CCPA) for international

Your continued use of our Platform indicates your acknowledgment and acceptance of this commitment to privacy and security.

L. Children’s Data Policy

Pracharwala does not knowingly collect, store, or process any personal data from individuals under the age of 18 years.

Our Platform, including website and mobile applications, is intended only for persons who can form a legally binding contract under the Indian Contract Act, 1872.

If you are under the age of 18, you may use our Platform only with the involvement, consent, and supervision of a parent or legal guardian.

In the event that we become aware that a minor has provided personal information without verified parental consent, we will take immediate steps to delete such data from our systems.

We strongly encourage parents and guardians to monitor their children’s online activities and ensure that they do not provide any personal information through our Platform without permission.

By accessing our Platform, you confirm that you are at least 18 years old, or that you are using the Platform with parental consent.

If you are a parent or guardian and believe that your child has provided personal data to us, please contact us at info@pracharwala.com, and we will promptly remove such data.

M. Third-Party Links Disclaimer

Our Platform may contain links to third-party websites, services, or applications that are not owned, operated, or controlled by Pracharwala. These links are provided for convenience and informational purposes only.

Pracharwala is not responsible for the content, accuracy, privacy practices, or security of any third-party websites or services linked from our Platform. Accessing any external website or service through our Platform is done entirely at your own risk.

We strongly recommend that you review the privacy policies, terms of use, and security practices of any third-party sites before providing them with your personal information.

The inclusion of any external link does not imply endorsement, approval, or association by Pracharwala of the linked site or its operators. Pracharwala disclaims all liability arising from your use or reliance on any third-party content, products, or services available through such links.

N. Marketing & Communication Consent

By accessing or using our Platform, registering an account, or subscribing to our newsletters, you provide your explicit consent to receive communications from Pracharwala, including promotional offers, service updates, marketing campaigns, and other relevant information.

These communications may be sent via email, SMS, push notifications, or other electronic means, based on the contact information you have provided.

You may opt out of receiving promotional or marketing communications at any time by following the “unsubscribe” link included in our emails or by contacting us directly at info@pracharwala.com.

Please note that even if you opt out of promotional messages, we may still send you essential service-related notifications (such as account updates, security alerts, or transactional communications).

Pracharwala respects your communication preferences and ensures that your consent is obtained and managed in compliance with applicable data protection laws. We will not sell or share your personal contact details with any third-party advertisers without your explicit consent.

O. Contact Information

If you have any questions, concerns, or feedback regarding this Privacy Policy, the practices of Pracharwala, or your dealings with our Platform, please contact us at:

Pracharwala

Address: Jangal Ramnagar, Amethi, Uttar Pradesh – 227405 Email: info@pracharwala.com

Customer Support: 8882777984

Website: www.pracharwala.com

Our customer support team will make every reasonable effort to respond promptly and address your concerns in accordance with applicable laws.

P. Disclaimer

Pracharwala makes every reasonable effort to ensure that the information provided on its website, mobile app, and related platforms is accurate, complete, and up-to-date. However, we make no warranties or representations regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the Platform.

Under no circumstances shall Pracharwala be liable for any loss or damage arising out of the use of the Platform or reliance on any information provided. Users are encouraged to independently verify the information before relying on it for any business or personal purpose.

Use of our services implies acceptance of this Privacy Policy and all applicable Terms of Use.

Q. Effective Date & Last Updated

Effective Date: October 21, 2025

Last Updated On: October 21, 2025

This Privacy Policy is published in accordance with Rule 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.