Effective Date: October 21, 2025
Last Updated: January 25, 2026

This Privacy Policy is published in accordance with Rule 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

A. INTRODUCTION

Pracharwala (Proprietorship) (“Pracharwala”, “we”, “our”, or “us”) respects your privacy and recognizes the importance of protecting your personal data and ensuring secure transactions.

This Privacy Policy explains how Pracharwala collects, uses, stores, shares, and protects your personal information through its website www.pracharwala.com, mobile applications, and related digital platforms (“Platform”).

This Privacy Policy is an electronic agreement formed under the Information Technology Act, 2000, and applicable rules including:

  • The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011

  • The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021

By accessing or using our Platform, you agree to be bound by this Privacy Policy and our Terms of Service. If you do not agree, please do not use our Platform.

You voluntarily provide your personal information while using our services. If you choose not to provide certain information, you may not be able to access some features of our Platform.

B. PURPOSE AND SCOPE

This Privacy Policy explains how Pracharwala collects, processes, protects, and shares personal data and sensitive personal data or information (SPDI).

This Policy applies to information collected through:

  • Our website, mobile app, and m-site

  • Customer support communications

  • Business relationships with vendors and partners

  • Third-party integrations and payment gateways

  • Marketing and feedback activities

This Policy applies to all users including visitors, registered users, vendors, and service providers.

C. DEFINITIONS

  • Personal Information: Information that identifies an individual, including name, address, email, phone number, and payment details.

  • Sensitive Personal Data (SPDI): Passwords, financial data, biometric data, health data, or other data defined as sensitive under applicable law.

  • User: Any person or entity using the Platform.

  • Vendor/Seller: Businesses or individuals registered to provide services.

  • Cookies: Small files stored on your device to enhance user experience.

  • Processing: Collection, storage, use, or transfer of data.

  • Third Party: External service providers such as payment gateways, analytics tools, and advertising partners.

  • Platform: Website, mobile applications, and digital services operated by Pracharwala.

  • Grievance Officer: Officer responsible for data protection complaints.

D. COLLECTION OF INFORMATION

1. How We Collect Information

We collect information when you:

  • Register or use our Platform

  • Create an account or vendor listing

  • Contact customer support

  • Make payments or transactions

  • Participate in surveys or promotions

  • Submit KYC documents

  • Use cookies and analytics tools

2. Types of Information Collected

a) Personal Information

  • Name, address, email, phone number

  • Date of birth, gender, profile photo

  • Login credentials (encrypted)

  • Device information, IP address, browser data

  • Communication records

b) KYC Documents (where applicable)

  • Aadhaar, PAN, Passport, Driving License, GST documents

  • Business registration documents

KYC is collected only when required by applicable laws or business verification needs.

c) Automatically Collected Information

  • IP address and location data

  • Pages visited and usage patterns

  • Cookies and device identifiers

d) Vendor Data

  • Business details and registration documents

  • Uploaded promotional content

  • Payment and transaction records

3. Purpose of Collection

We collect information to:

  • Verify identity and prevent fraud

  • Process payments and transactions

  • Provide customer support

  • Comply with legal obligations

  • Improve user experience

  • Send service updates and offers (with consent)

  • Maintain business records

E. INFORMATION SHARING AND DISCLOSURE

We may share information with:

1. Service Providers

Hosting providers, payment gateways, analytics services, and communication platforms under confidentiality agreements.

2. Other Users

Public business listings, reviews, and ratings may be visible on the Platform.

3. Legal Authorities

When required by law, court order, or government request.

4. Business Transfers

In case of merger, acquisition, or sale of assets, data may be transferred to the new entity.

5. With Your Consent

For promotional or partnership programs with your explicit consent.

F. COOKIES AND ANALYTICS

We use cookies to improve performance and personalize content.
Third-party tools such as Google Analytics or similar services may be used.

You can disable cookies through browser settings, but some features may not function properly.

G. DATA RETENTION AND DELETION

We retain personal data only as long as necessary for business or legal purposes.

Users may request account deletion by emailing info@pracharwala.com.
Data will be deleted within 30 business days, unless legally required to retain it.

Backup and logs may be retained temporarily for security and audit purposes.

H. USER RIGHTS

You have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Withdraw consent

  • Object to marketing communications

  • Request data portability (where applicable)

I. DATA SECURITY

We use industry-standard security measures including:

  • SSL/TLS encryption

  • Firewalls and access control

  • Secure payment gateways (PCI-DSS compliant)

  • Limited access to authorized personnel

Data may be stored on secure servers in India or other jurisdictions as permitted by law.

In case of a data breach, we will notify affected users where legally required.

J. POLICY UPDATES & CONTACT

Pracharwala may update this Privacy Policy from time to time. Updates will be posted on our website.

Contact Information

Pracharwala (Proprietorship)
Address: Jangal Ramnagar, Amethi, Uttar Pradesh – 227405
Email: info@pracharwala.com
Phone: +91-8882777984
Website: https://www.pracharwala.com

K. CHILDREN’S DATA POLICY

We do not knowingly collect data from individuals under 18 years of age.
If such data is discovered, it will be deleted immediately.

L. THIRD-PARTY LINKS

Pracharwala is not responsible for the privacy practices of external websites linked from our Platform. Users access such sites at their own risk.

M. MARKETING COMMUNICATION

Users consent to receive service updates and promotional messages.
Users may opt out of marketing messages at any time.

We do not sell personal data to third-party advertisers.

N. GRIEVANCE OFFICER

Name: Vikas Maurya
Designation: Grievance & Compliance Officer
Email: info@pracharwala.com
Response Time: Within 15 business days

O. DISCLAIMER

Pracharwala makes reasonable efforts to keep information accurate but does not guarantee completeness.
Use of the Platform is at your own risk.